Darden Resturaunts Essay Example | Topics and Well Written Essays - 10000 words

Darden Resturaunts - Essay Example We have scale and all the advantages that scale brings, and we're continuing to make changes in how we work so our scale works even harder for us. Changes that, during this past fiscal year, helped us limit earnings erosion as sales softened. Finally, we have outstanding teams in our restaurants and our restaurant support center who have tremendous expertise and skill individually and collectively, and who are highly engaged." (www.darden.com) The aim of Darden is to establish itself as the number one full service casual dining restaurant chain in North America. They hope to expand rapidly in the already established as well as new markets (Mill, 2006). International expansion is facilitated by joining hands with reputed local firms and establishing restaurants in those countries. They hope to internationally promote their brands such as Red Lobster, Long Horn Steakhouse, The Capital Grille and Seasons 52. Brand rejection: If public opinion is against a product or service a strategy should be launched to change it. If the public associates a brand with something negative, they will purposely avoid buying that product. It is vital to carefully select the logo and slogan of your product or business so that so as to highlight customer benefits that can be gained from it. This logo or slogan should be put on everything. Brand non-recognition: It is of paramount importance to identify the differences between your product and that of your competitors. These differences should be highlighted diligently. Else your brand may not be recognized by customers because it doesn't have any outstanding features that differentiate it from competitors. Brand recognition: Brand recognition will lure customers towards your product when given a choice between your product and the one they are already accustomed to. It must also be noted that the competitors are also working on brand recognition

Punishment and Re-education of Juvenile Offenders Research Paper

Punishment and Re-education of Juvenile Offenders - Research Paper Example Children and adolescents are individuals who are undergoing a radical change in all aspects of their lives. Child development principles must be understood by the juvenile system. These formative years form the developmental trajectories for every individual (Arredondo, 2003). Children are likely to undergo irreversible damage in the application of punishment and deterrence inflicted without proper guidelines. However, the juvenile system has the potential to impact its detainees in a positive manner. Correction officers are charged with a unique responsibility. Expectations on them dictate that they have to reform delinquent youth. Juvenile systems have universal punishments for offenders. That means that the justice system is an offense based rather than offender based. Correction officers, therefore, have to apply uniform punishment and deterrent methods to different offenders. Juvenile offenders have unique needs. Their characters are not fully formed. This means that inappropriate punitive measures are likely to harm the development of the child. It is difficult for the officers to gauge which sanctions are appropriate for each juvenile detainee. The situation is very confusing when dealing with juvenile inmates in an adult correction center. Adults have complete characters. That means that severe punishment is likely to effect a change in their characters. The juvenile system is supposed to offer structure and support to its detainees. Most delinquents originate from homes where the adults are unreliable. These homes have no structure and pay no attention to the needs of the growing children. The children realize that they can push boundaries without suffering the consequences of their misdeeds. Correction officers, therefore, have the prerogative to follow up each offender during their rehabilitation. This is, however, difficult as the officers are charged with a large number of detainees. They are unable to provide consistent and predictable attention to their detainees. Juvenile inmates in an adult institution suffer from lack of structure. The system is designed to correct adults who can take responsibility for their actions.